Dan Murphy's Sub-Brand Guidelines

Ensuring consistency across Dan Murphy's 4 sub-brands

Ensuring consistency across Dan Murphy's 4 sub-brands

Ensuring consistency across Dan Murphy's 4 sub-brands

Dan Murphy's sub-brands help shoppers navigate their immense catalogue by providing recommendations, breaking up broad categories and appealing to different audiences. I was responsible for putting together the sub-brand guidelines for Dan Murphy's while working in a freelance capacity at Thinkbell.

Dan Murphy's sub-brands help shoppers navigate their immense catalogue by providing recommendations, breaking up broad categories and appealing to different audiences. I was responsible for putting together the sub-brand guidelines for Dan Murphy's while working in a freelance capacity at Thinkbell.

Dan Murphy's sub-brands help shoppers navigate their immense catalogue by providing recommendations, breaking up broad categories and appealing to different audiences. I was responsible for putting together the sub-brand guidelines for Dan Murphy's while working in a freelance capacity at Thinkbell.

Client

Dan Murphy's

Services

Brand Guidelines

Collaborators

CD Tom Wenborn, PROD Jessica Graham

Date

August 2020

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With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.

With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.

With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.